top of page

Five Ways of Giving

"Giving: To give from a sincere, empowering and true place" Shari Arison

Giving provides a euphoric experience that is referred to as the 'Helper's High*.' It helps us appreciate what we have; it distracts us from our own challenges and removals, and contributes to our physical and mental health.

If you thought giving was a one-sided altruistic act, please consider it again. Studies have shown that givers get a lot back from giving, which makes providing a significant value to individual and organizational life.

In her book, the late philanthropist Ruth Rappaport writes: "I do not want to be sanctimonious, but in my opinion, philanthropy is egoistic. The satisfaction and joy that overwhelms me at the sight of a contribution that fulfills its purpose are immeasurable."

Does that sound like something you connect to? Here are five essential principles for implementing the value of giving in your organization:

1. Tailor-made giving: make sure to match your involvement in giving to the strategy and values of your organization. Does your organization support and encourage diversity? Initiate joint participation activities for people with special needs. Do you believe in excellence? Combine activities to promote excellence among children and youth in the community around you. In this way, you can gain both business value and social value at the same time.

2. Sharing is caring: try to involve employees in the choices and decision-making processes related to the organization's good-deed-doing projects. Allow them to choose a joint project based on the criteria for selecting an appropriate cause, which everyone agrees upon, and encourage engagement and active participation.

3. Encouragement and empowerment: create awareness-raising activities and encourage employees to participate in selected good-deed-doing projects. For example, the organization will contribute an additional dollar for every dollar an employee contributes to a project. Express your appreciation to the employees taking part in the project. For example, consider handing out certificates of merit, outstanding volunteer awards, and annual bonuses to strengthen the understanding that those who give generously receive more.

4. Spread the word: promote the value of giving in the community the organization operates through extensive awareness-building campaigns that encourage both customers and the general public to be good-deed-doers. For example, a large multinational financial organization initiated a campaign to integrate disabled people into the company.

5. It's right under your nose: There's no need to go far. By listening to the needs of your immediate community stakeholders, and their social and environmental challenges, it's possible to create highly meaningful and effective means of giving. For instance, a company initiated the adoption of a youth village, engaging dozens of managers and employees, providing knowledge and skills essential for life by delivering lectures and sharing their personal and professional experiences.

* "Helper's High" is a term coined by Allan Luks, a researcher, and author of 'The Healing Power of Doing Good.' In a study of 3,000 participants, Luks found that 95% feel good when helping others.

Please share if you think someone else can benefit from this information.

bottom of page